Facebook Ad Guidelines [Sizes, Image and Text Requirements]

How do you advertise on Facebook? Before you jump in, take some time to familiarize yourself with these guidelines on the different sizes, requirements, and placements of Facebook Ads. Here you will learn what to include, what not to have, and where to place your ad for maximum exposure on the right audience and top results. Follow Facebook guidelines closely. It helps you stay safe from Facebook violations, resulting in your ad account getting banned by Facebook.

First, get familiar with Facebook’s basics guide to creating an ad on their website. To keep you on track with all the latest changes and updates Facebook releases regarding their advertisement platform, subscribe yourself to its official Page. Authorized representatives of Facebook maintain the Page, so it’s a trusted place for beginners to refer to and advanced users who want some tips.

The Page also provides valuable tips for people looking for new skills or a career change into digital marketing. For example: How to Write a Good Facebook Ad? A Great Campaign Starts with a Great Landing Page! Don’t make any mistakes with your Ads to get free Facebook Ad Credit – read through this guide first!

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Facebook Ad Guidelines

Facebook Ad Guidelines

Facebook ad guidelines are pretty straightforward; there aren’t any hidden text requirements or Facebook Ad guidelines surprise. Because Facebook doesn’t hold back anything from advertisers, they give you everything you need to know about marketing on their platform. Following these guidelines will help you get your Facebook ads up and running quickly, avoiding possible errors that could waste your time or money. To help get things going speedily.

Facebook Image Sizing

Sizing for Facebook newsfeed is smaller than that of Instagram. Mobile devices take up a whopping 41% of all time spent on Facebook. Make sure your images are optimized for mobile viewing with a suggested width between 120–400px to be used in ad creatives. When using an image as your profile picture or cover photo, make sure it is 1200 x 628 pixels or larger to avoid distortion when someone clicks on it.

Also, be sure that any text overlaid on images is legible even if someone has their Facebook newsfeed preferences. Here are some sizing recommendations: Photos can fill 75% of their allotted space without cropping off text/info/important parts. For ads with no price or call-to-action displayed, 25 pixels should remain unfilled, so they don’t look cut off.

Facebook Text Requirements

Facebook has text requirements for your ad. Your Facebook ad should include a short caption to fit in your news feed (80 characters), plus a link to more information about your business or event. The text of your ad also includes a headline, which can be longer than 80 characters. We recommend you keep it at 70 characters or less.

For example, if you are selling men’s suits with a 20% off promo code on eBay as part of your Facebook Ads campaign, then under Ad title, enter: Men’s Suits – Use Promo Code & Get 20% Off. Include words related to the targeting age group such as Men’s, Boys’, Boys’ Clothing, etc. Also, experiment with keywords related to fashion: cotton suit sets, summer suit styles, linen-blend suit sets.

Facebook Ad Placements

Facebook allows you to select different places where your ad will appear.

  • Right column (Desktop) (Sponsored Story): The right column is located on the right side of desktop versions of Facebook pages. Sponsored stories are shown in all or part of a Page’s right column if it meets eligibility requirements.
  • Right column (Mobile Web/App) (Sponsored Story): When a person sees a Page they have liked in News Feed or returns to that Page’s app, they may see ads from other businesses advertised on Facebook elsewhere.
  • Facebook News Feed: Your ad appears in the News Feed between posts from your friends and other content shared by people and Pages your audience follows.


Facebook is huge. Suppose you’re not using Facebook Ads for your business yet or aren’t using them effectively. In that case, you should change that as soon as possible. Here are some tips to help get started with Facebook Ads if you need some guidance. Have fun with it! And don’t let their refined appearance intimidate you into believing they aren’t user-friendly—you have to find out what works best for your campaign. Like any form of marketing, some strategies work better than others, depending on what industry you’re in and your target audience.

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